Barbadian singer, actress, and businesswoman Rihanna demonstrate how she puts on her lipstick goes viral on social media. Even though she is a singer and actress, but she never forgets her business side.
Rihanna is known for her style and image, the media have constantly followed the evolution of Rihanna’s music and fashion sense. In 2009, New York magazine described Rihanna’s early look as that of “a cookie-cutter teen queen”.
Fenty was a fashion brand by Rihanna under the luxury fashion group LVMH, which launched in May 2019. She was the first woman to create original brand for LVMH and also the first woman of color to lead an LVMH brand.
Rihanna exclusively uses her surname for business endeavors not related to her music career so as not to conflate the two. Because of that she filed a lawsuit against her father, Ronald Fenty, over the use of the Fenty name for commercial purposes.
In 2017, Rihanna launched her critically acclaimed cosmetics company Fenty Beauty under LVMH’s Kendo Brands. The partnership was worth $10 million and would see Rihanna releases various beauty products.
In 2018, Rihanna launched a lingerie brand named Savage X Fenty. The line was born from Rihanna’s vision creating an inclusive brand. Products come in a variety of shades to match all skin tones and a range of sizes.
In July 2020, Rihanna launched a skin care brand called Fenty Skin. So if she is teaching how to put on a lipstick, she knows what she is doing.
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